Pumping a Brand New Spray

The Singapore company which started 30 years ago with its founder foraying into far-away Finland in search of an aerosol can manufacturer was long overdue for an overhaul but it took courage (on our part mainly) to refrain from the temptation to wield major changes to the brand.

Aago stayed loyal to the company’s humble beginnings as an aerosol spray product manufacturer and artfully pumped a whole brand new spray into the visual identity –  choosing thus to capture and enhance the company’s unique heritage and its brand values of credibility and trust.