Re-charging a ¼ century-old Auto Product

From selling a mere 100 cartons of TURBO coolant products to their garage neighbours in Singapore way back in 1985, TURBO has since, permeated many markets and cooled automobiles from Vietnam to Nigeria.

Already a market leader in Vietnam, our re-branding efforts had to be sensitive to the familiarity of the red and green cans to faithful Vietnamese customers and customers from other parts of the world.

Backed by analysis based on our research with the client’s global distributors and a study of the brand’s strengths and limitations in various markets, the result of Aago’s efforts is a stronger, sturdier more spirited rendering of the brand.

TURBO is now re-charged, to take on the next ¼ century and more.