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Enterprise Development Grant (EDG)

Enterprise Singapore extends Enterprise Development Grants for certain core capabilities to help businesses prepare for growth and transformation by strengthening their business foundations & strategies, and for growing overseas presence.

EDG for Strategic Branding and/or Marketing Development

To help the company better capture target audiences and markets by differentiating your brand and your products & services.

Scope of Work can cover:

  • Diagnosis and gap analysis of company
  • Assessment of internal and external factors, such as strengths, weaknesses and competition
  • Primary or secondary research
  • Recommendations and plans for implementation

Project may address any of these areas:

  • Strategic Brand Positioning
  • Brand Valuation
  • Strategic Marketing

Not Supported:

  • Production of corporate and/or marketing collaterals eg. brochures, videos, websites, photography, stock pictures and copywriting
  • Implementation of marketing or PR campaigns, including retainer fees of consultants, ad and media buys, engagement of social media influencers, management of websites/social media platforms, Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Enterprise Development Grant (EDG)

for Strategic Branding and/or Marketing Development


Go Global with Aago

Up to 70% of qualifying costs supported by Enterprise Singapore

Why Aago?

  • Track-Record in Government-Funded Brand Internationalization Projects
  • Enterprise Singapore recognized. SPMCC Certified Management Consultant
  • 100% Success Rate in Approvals for Grant Applications

What does EDG support?

Up to 70% of qualifying project costs namely 3rd party consultancy fees, software and equipment, and incremental internal manpower costs.

Support Level:

  • SMEs up to 70% of qualified costs
  • Non-SMEs up to 50% of qualified costs

SMEs are companies with up to 200 employees or up to $100m revenue

Non-SMEs are companies with >200 employees or >$100m revenue

Charities, societies, non-profit organizations are not eligible

Eligible companies include MNCs and public-listed companies

Who can apply for EDG Grants?

Eligibility Requirements:

  • Registered & operating in Singapore (Singapore HQ)
  • Have a minimum of 30% “local” shareholding
  • Be in a financial viable position to start and complete the project

Applications assessed based on:

  • Company’s eligibility criteria
  • Scope of the Proposal
  • Extent of capability development
  • Project merits and deliverables
  • Outcome and impact for the company
  • Competency of service provider

Who qualify as Consultants?

Management Consultants with Enterprise Singapore-recognised certification.

Jean Tan, Consultant of Aago is certified by SPMCC, a certification body recognised by Enterprise Singapore.

How to Claim?

All grants supported are on a reimbursement basis.

NOTE: The Enterprise Development Grant (EDG) is administered by and subject to approval by Enterprise Singapore. Terms and Conditions are subject to amendments which may be made by Enterprise Singapore from time to time, as may be stipulated in