Renewing a 30-year old Cleaner

She has been around, faithfully cleaning our electrical equipment and our homes from Singapore to the Middle-East for the past 30 years.

Born of an era when “Jackie” was the most popular name for girls, Aago delved deep into relationships and found a friend in Jackie. Like a cheerful, girl-next-door friend, Jackie has always been reliable, sometimes not too noticeably, to lend a helping hand.

It took an understanding friend like Aago to realize the true worth of a loyal friend like Jackie – but not after a carefully constructed consumer research study, analysis and friendly re-positioning.