There are many cities in Africa. Sun City. Heritage City. Another city – we did not want to be. We had to be a “world”. But more than that, we had to be Africa.
The New Africa.
And if you look closely enough at the brand name (and it is not a coincidence that our client’s name is W. Rich), you will discover a richness spelled out in the amazing beauty, warmth and hospitality that is Africa’s.
In the branding of this world that will forever change the landscape of Africa, Aago was the craftsman, chiseling the audience’s vision, to see “a world more precious than diamonds”.
