Its mandate is all-important – bringing together Africa and South East Asia businesses. Everything needs to stem from something. The Africa-South East Asia Chamber of Commerce must represent the starting point, the bond and journey of all partnerships.
Drawing inspiration from AYA (a strong and hardy fern) and African symbolism, Aago created a brand identity which symbolized the raison d’être for the chamber – a network of strong and reliable African and South East Asian partnerships.