The search for lingzhi, the “King of Herbs”, the elixir of life, began 4,000 years ago with the Emperor’s Imperial Order.
In an effort to make the rare red Songshan lingzhi available to people everywhere, Dato Dr Jannie Tay sent a scientific team to the forests of China, trekking for ten days over ten kilometres – only to find a handful of specimens.
Not deterred, with three generations of TCM/pharmacology expertise and the help of R&D labs, our client was able to replicate the elusive GTJ lingzhi in culture farms in China.
Aago’s role was to undertake a complete branding consultancy job to re-brand, position and subsequently package the products – which we did but not until after rounds of focus group studies to truly understand the heart of the cure.
We treated the brand, brought back the nostalgia of home-prepared herbs in grandma’s kitchen and stamped off with an imperial quality seal of authority! In the manner of emperors, 4,000 years ago.