The Parents for Raffles Girls’ School Association is the only registered school parents’ association in Singapore. Parents (yes, there is an Aago alumni link) take their role as strategic partner of the school seriously (this is school, after all).
Although our relationship was in a purely voluntary capacity, we spared no efforts (a parental trait, really) in ensuring that the association (whose mission it is to provide the link between the parents (P) and the school and its students (R) – the rational behind the new logo with overlapping “P” and “R”) is professionally branded together with an entire set of the Brand Identity Applications. Nothing less. For “Daughters of a Better Age”.