When you are a trail-blazer in the already fast-moving fintech industry and stand on the cusp of economic change in South-East Asia, four years down this road is a good time to do a quick, slight re-set, after already having secured a strong foothold in Singapore and Indonesia.
Aago helped re-shape Xfers’ core messages – their vision and mission. Then we had to find their edge – a positioning, representative of their work so far – in providing a fintech payments platform with powerful API and SDK tools for digital businesses, enabling these businesses to quick-start their businesses in South-East Asia– and their work to come. We arrived at “Starting up South-East Asia for You”. Plus a revised tagline.
After concept strategizing and copywriting for their re-vamped web, working with their product and design team, we then got to work on their public relations pitches and their digital, online and social media posturing, incorporating co-branding opportunities with their multiple strategic partners, where suitable.