Naming with Numbers for an Auspicious Appeal

When it comes to selecting your dream home in Singapore, many factors may vie for attention but it took an intimate understanding of good, old Asian sensitivities to appreciate that the almost hushed, nearly most important purchasing consideration remains that of the address of the property.

As luck would have it, the client’s property development sat on the lots numbered 186 and 188.  Aago calculated their naming options and named the housing project “ONE EIGHTIES” – the number 1 symbolizing a leader (ie. success) and the number 8, for that tad of good fortune.

We then worked with the architects to architecturally-brand the project and took it to market – to those who have arrived – knowing that luck will continue to play a part.

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